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“If enough people contribute their bit, we’ll have enough traction to tip over to the right direction.”

Our Vision

The Tipping Point envisions a world where inequality does not exist, with sound ecological and economic systems, where people and nature thrive.

We are an eco-agency, serving people and organizations to realize positive and profound changes that lead to a healthy society on a healthy planet. From our belief in systems change, we develop and execute projects, campaigns and (communication) strategies. We are a lab where ideas come to life, we are a breeding ground for a flourishing planet.


The Tipping Point is an eco-agency for change. We make big dreams practical and bold themes tangible. Whether we do so by creating movements for change, by creative campaigning, or by getting your funding act together, it’s all about reaching that one tipping point that gets the ball rolling. Here’s a selection of projects and enterprises we have initiated, kickstarted or helped flourish in the past few years:

The Church of Climate Change is an intimate community that started as an answer to the climate injustices we see in the world.
Learn how to do business with respect for nature
The home of Life-Centered Design
Let's pollinate the planet
Nature. Your office.
Ondernemers van Nu aims to encourage sustainable entrepreneurs to explore and implement alternatives to the current economic system
A food forest in Amsterdam West
Ecological Impact Hub for Urban Agriculture
7BillionPresidents is building companies that give 100% of their profit to making Life better for EveryOne
System for creating vertical (vegetable) gardens.
Where nature meets business
Nature parties in your neighbourhood
You can find the solution to plastic pollution


The Tipping Point Foundation was founded in 2010. It has an official ANBI-status (Public Benefit Organization) and is a member of 1% For The Planet. Next to the board we have a small dedicated team and a big circle of experts, eccentrics and tree huggers.

Board (chair)

Lonneke Craemers

Creating long-term positive impact through business.

That is my mission. As a kickstarter with a background in marketing and anthropology, I support people with ideas that make the world more beautiful. My focus is on solving social and environmental issues. I believe corporate social responsibility and social entrepreneurship are essential in today's economy, and offer major opportunities for both business and society. As an anthropologist I identify and aim to understand social challenges from the bottom up. My commercial background helps to translate insights into market opportunities and purpose driven business strategies. In the end, it is all about connecting to the hearts of people. Creating happiness and wonder.

Board (secretary)

Froukje Jansen

Presenter, Discussion leader, Developer & Filmmaker
Board (treasurer)

Roland de Jonge

15+ years of experience in advising (international) clients on legal and tax issues. Main focus on private clients operating in creative industries such as advertising agencies, music, film- and television companies, artists and cultural institutions.

Extensive experience in advising companies on tax and legal issues, including (international) tax planning and company structuring. Furthermore, I specialize in advising individuals and families on legal and tax issues, including emigration issues, financial- and estate planning as well as mediation procedures.

Founder & Chief

Tom van de Beek

Tom is an allround ecopreneur and movement builder. He is the founder of The Tipping Point Foundation and The Pollinators Foundation. Tom has a Masters degree in Business Communications at the Radboud University Nijmegen and is an avid amplifier for biodiversity and ecology. Besides, Tom qualifies as a Warm Data host at the International Bateson Institute in Stockholm, and last but not least: he loves the outdoors.

Get in touch

KvK registration:






Visiting Address

De Ceuvel

Korte Papaverweg 2b,


Mail Address

Johan van Hasseltkade 249a

1032 LP Amsterdam

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